DESTINATION

THAILAND

INTRODUCING Thailand

Thailand, known as the "Land of Smiles," is a premier Southeast Asian destination, celebrated for its rich cultural heritage, breath-taking landscapes, and bustling urban centres.


Thailand features diverse geography, from the vibrant cityscape of Bangkok to serene islands and lush mountainous regions. This cultural tapestry is influenced by Buddhist traditions, historical kingdoms, and ethnic diversity, making Thailand a top destination for travellers. 


Geographically, Thailand offers a variety of landscapes including northern mountains, central plains, and tropical coastlines and islands in the south. The climate is tropical and monsoonal, with three distinct seasons: the hot season from March to May, the rainy season from June to October, and the cool season from November to February. This diverse climate supports rich biodiversity and makes Thailand a year-round destination for tourists.

Featured Thailand Hotels

SIX SENSES YAO NOI

Nestled amidst the breath taking beauty of Thailand's Phang Nga Bay, Six Senses Yao Noi stands as a beacon of eco-luxury.

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CHIVA SOM

The 'Haven of Life' a beautiful sanctuary where enrichment thrives and lives change.

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SIX SENSES YAO NOI

Nestled amidst the breath taking beauty of Thailand's Phang Nga Bay, Six Senses Yao Noi stands as a beacon of eco-luxury.

FIND OUT MORE

Where luxury meets purpose

Thailand Quick Guide

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Thai

A black and white drawing of a dollar , euro , and pound coins.

Thai Baht (THB)

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Code +66

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UTC/GMT

+7 Hours

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Type A/B/C/F

(220 Volt, 50Hz)

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12–14 Hours

Thailand’s Unique Experiences 

Thailand, a land of vibrant culture and breathtaking landscapes, offers a unique blend of pristine nature and rich heritage. A'ARU Collective champions sustainable luxury travel ensuring that premium experiences harmoniously coexist with environmental stewardship—preserving the beauty of Thailand for generations to come.


To book experiences, please contact us

A small waterfall in the middle of a forest

Khao Lak Jungle Experience

  • Visit a community operated sustainable farm
  • Trek in the jungle overlooking Khao Lak
  • Cook rice over a bonfire using freshly cut bamboo

Roi Yod National Park – Hua Hin

  • Discover southern Thailand’s first coastal national park
  • Admire the impressive stalactites at Phraya Nakhon Cave
  • Travel by boat to a local fishing village and pristine beaches

Vespa Adventure Chiang Mai Countryside Explorer

  • Escape the bustling city of Chiang Mai on a stylish Vespa ride through rural countryside.
  • Visit the Elephant Poo Poo Park and learn about its sustainable efforts.
  • Makes stops to take-in local life on this scenic ride along beautiful mountain roads.

Introduction to Bangkok by Electric Tuk Tuk

  • Travel Bangkok in sustainable fashion with an Electric Tuk Tuk.
  • Marvel and the city as it wishes past you and stop to take photos and visits famous sites.
  • Learn ď»żabout a real historic side of the city whilst travelling in a really modern way

TRAVEL ETIQUETTE

Respect Thailand’s Local Culture and Traditions

  • Dressing Respectfully

    A woman is standing in front of a statue holding a flower.

    When visiting temples or rural areas in Thailand, wear modest attire. Ensure your shoulders and knees are covered to show respect for local customs and traditions.

  • Temple Etiquette

    A white building with a red roof is surrounded by trees and bushes
    • Remove your shoes before entering temples.
    • Keep your head lower than Buddha statues.
    • Avoid pointing your feet towards Buddha statues.
  • Cultural Greetings

    A man in a yellow shirt is standing in front of a building with his hands folded.
    • Embrace the traditional Thai greeting, the wai, by placing your hands together in a prayer-like gesture and bowing slightly, especially when greeting elders and monks.
    • Reserve the wai for hands-free moments when handling street food or settling bills; opt for a friendly nod or bow instead.
  • Proper Use of Hands

    A woman is standing in front of a food stand holding a drink.
    • Use your right hand for passing items and financial transactions.
    • Keep your left hand discreetly in the background
    • Avoid Pointing: Summon someone with a friendly wave and palm facing up instead of pointing.
    • Respect Feet: Keep your feet grounded and avoid pointing them at people or religious objects
    • Sacred Heads: Treat heads as sacred and avoid touching others' heads.
    • Respect Monks: Show appreciation for monks from a distance and avoid physical contact.
    • Thai Smile: Use the Thai smile as a universal key to making friends and connecting with locals.

Being Environmental Responsible in Thailand

  • Luxury Without Plastic

    A sign for a restaurant is surrounded by umbrellas hanging from the ceiling.

    Carry a reusable,  water bottle and refuse single-use plastics. Most Luxury hotels now offer water refill stations.

  • Ethical Wildlife Experiences

    A man and woman are riding on the back of an elephant.

    Choose private experiences that prioritise animal welfare, such as visits to ethical sanctuaries and conservation programs over elephant riding or tiger temples.

  • Leave No Trace

    A person is standing on a wooden bridge in the jungle.

    Whether hiking in the mountains or lounging on the beach, ensure that all waste is responsibly disposed of and leave the natural surroundings untouched.

Supporting Thailand’s Local Communities

  • Invest in Local Artisans

    A woman is standing in a crowded market and smiling.

    Purchase quality, locally-made products from artisans and markets. This supports the economy and preserves traditional crafts.

  • Gourmet Local Dining

    A pot of soup is sitting on a wooden table.

    Savour meals at locally-owned restaurants that offer authentic Thai cuisine with a modern twist, supporting local chefs and farmers.

  • Luxury Eco-Lodging

    A house is sitting on a small island in the middle of a lake surrounded by trees.

    Choose accommodations that combine luxury with sustainability, such as boutique hotels and resorts that prioritise local ownership, a circular economy and environmental responsibility.

Transportation Choices around Thailand

  • Eco-Luxury Transport

    A man in a uniform is standing at a train station

    Opt for sustainable transport options such as train travel and hybrid or electric luxury cars provided by recognised hoteliers or reputable Destination Management Companies (DMCs) or Ground Handlers.

  • Exclusive Bicycle Tours

    A blue bicycle with a basket is parked in front of a white wall

    In cities like Chiang Mai, enjoy exclusive guided bicycle tours that allow you to explore while minimising your carbon footprint.

Thailand’s Wildlife and Nature Conservation 

  • Marine Conservation

    A sea turtle is swimming in the ocean with the sun shining through the water.

    When enjoying diving or snorkeling experiences, avoid touching coral reefs and marine animals. Use quality reef-safe sunscreen to protect the underwater ecosystem.

  • Collaborative Clean-Up Events

    A building with a sign that says jasmine on it

    Participate in clean-up efforts, often organised by NGOs or luxury resorts, to help maintain beaches, forests, and other natural areas.

  • Adhere to Park Regulation

    A monkey standing on top of a stone pillar

    Follow rules and guidelines in national parks to minimise your impact on wildlife and their habitats, ensuring that these pristine environments remain unspoiled.

Luxury travel in Thailand can be both bountiful and responsible. By practicing sustainable travel etiquette, you can enjoy the country's beauty while making a positive impact on its environment, culture, and local communities. Travel mindfully, ensuring that Thailand remains a breathtaking and welcoming destination for generations to come.

TRAVEL ETIQUETTE

Luxury travel in Thailand can be both bountiful and responsible. By practicing sustainable travel etiquette, you can enjoy the country's beauty while making a positive impact on its environment, culture, and local communities. Travel mindfully, ensuring that Thailand remains a breathtaking and welcoming destination for generations to come.

Respect Thailand’s Local Culture and Traditions

  • Dressing Respectfully

    A woman is standing in front of a statue holding a flower.

    When visiting temples or rural areas in Thailand, wear modest attire. Ensure your shoulders and knees are covered to show respect for local customs and traditions.

  • Temple Etiquette

    A white building with a red roof is surrounded by trees and bushes
    • Remove your shoes before entering temples.
    • Keep your head lower than Buddha statues.
    • Avoid pointing your feet towards Buddha statues.
  • Cultural Greetings

    A man in a yellow shirt is standing in front of a building with his hands folded.
    • Embrace the traditional Thai greeting, the wai, by placing your hands together in a prayer-like gesture and bowing slightly, especially when greeting elders and monks.
    • Reserve the wai for hands-free moments when handling street food or settling bills; opt for a friendly nod or bow instead.
  • Proper Use of Hands

    A woman is standing in front of a food stand holding a drink.
    • Use your right hand for passing items and financial transactions.
    • Keep your left hand discreetly in the background
    • Avoid Pointing: Summon someone with a friendly wave and palm facing up instead of pointing.
    • Respect Feet: Keep your feet grounded and avoid pointing them at people or religious objects
    • Sacred Heads: Treat heads as sacred and avoid touching others' heads.
    • Respect Monks: Show appreciation for monks from a distance and avoid physical contact.
    • Thai Smile: Use the Thai smile as a universal key to making friends and connecting with locals.

Being Environmental Responsible in Thailand

  • Luxury Without Plastic

    A sign for a restaurant is surrounded by umbrellas hanging from the ceiling.

    Carry a reusable,  water bottle and refuse single-use plastics. Most Luxury hotels now offer water refill stations.

  • Ethical Wildlife Experiences

    A man and woman are riding on the back of an elephant.

    Choose private experiences that prioritise animal welfare, such as visits to ethical sanctuaries and conservation programs over elephant riding or tiger temples.

  • Leave No Trace

    A person is standing on a wooden bridge in the jungle.

    Whether hiking in the mountains or lounging on the beach, ensure that all waste is responsibly disposed of and leave the natural surroundings untouched.

Supporting Thailand’s Local Communities

  • Invest in Local Artisans

    A woman is standing in a crowded market and smiling.

    Purchase quality, locally-made products from artisans and markets. This supports the economy and preserves traditional crafts.

  • Gourmet Local Dining

    A pot of soup is sitting on a wooden table.

    Savour meals at locally-owned restaurants that offer authentic Thai cuisine with a modern twist, supporting local chefs and farmers.

  • Luxury Eco-Lodging

    A house is sitting on a small island in the middle of a lake surrounded by trees.

    Choose accommodations that combine luxury with sustainability, such as boutique hotels and resorts that prioritise local ownership, a circular economy and environmental responsibility.

Transportation Choices around Thailand

  • Eco-Luxury Transport

    A man in a uniform is standing at a train station

    Opt for sustainable transport options such as train travel and hybrid or electric luxury cars provided by recognised hoteliers or reputable Destination Management Companies (DMCs) or Ground Handlers.

  • Exclusive Bicycle Tours

    A blue bicycle with a basket is parked in front of a white wall

    In cities like Chiang Mai, enjoy exclusive guided bicycle tours that allow you to explore while minimising your carbon footprint.

Thailand’s Wildlife and Nature Conservation 

  • Marine Conservation

    A sea turtle is swimming in the ocean with the sun shining through the water.

    When enjoying diving or snorkeling experiences, avoid touching coral reefs and marine animals. Use quality reef-safe sunscreen to protect the underwater ecosystem.

  • Collaborative Clean-Up Events

    A building with a sign that says jasmine on it

    Participate in clean-up efforts, often organised by NGOs or luxury resorts, to help maintain beaches, forests, and other natural areas.

  • Adhere to Park Regulation

    A monkey standing on top of a stone pillar

    Follow rules and guidelines in national parks to minimise your impact on wildlife and their habitats, ensuring that these pristine environments remain unspoiled.

Ultimate Packing Guide

Thailand entices every type of traveller, from the luxury of Bangkok’s high-rise hotels to the lush white sandy beaches. Whether you’re navigating the bustling streets of Chiang Mai or relaxing one of the serene shores, packing light is essential for exploring this diverse country, which stretches over 1,000 miles from north to south and includes hundreds of islands. Here's everything you'll need for your trip to Thailand, from Bangkok to the beach and beyond.

General Packing Tips for Thailand

  • General Packing Tips for Thailand

    A suitcase filled with clothes and a toy airplane on the floor.

    Climate Considerations: Thailand has a tropical climate, so pack lightweight, breathable, and quick-drying clothing to stay comfortable in the heat and humidity. Consider the rainy season from July to October, where a waterproof jacket and umbrella are crucial.


    Respect Local Customs: When visiting religious sites, wear conservative clothing that covers your shoulders, upper body, and knees. Avoid sheer or tight-fitting attire, and always remove your shoes before entering temples or private homes.


    Versatility is Key: Prioritise neutral, mix-and-match pieces to maximise your travel wardrobe. Performance fabrics that are moisture-wicking and odour-resistant will be incredibly useful.


  • Best Clothing to pack for Thailand

    Two women are walking down a sidewalk next to a row of rickshaws.

    Lightweight Clothing: Opt for breathable, durable fabrics like organic cotton, hemp, and linen. These materials keep you cool and are comfortable for all-day wear.


    Tops and Bottoms: Pack a mix of short-sleeve and long-sleeve tops, lightweight trousers, and shorts. These should be versatile and easily layered.


    Dresses and Skirts: Lightweight and breathable dresses and skirts are great for casual wear and can be easily dressed up or down. Ensure they are knee-length or longer for temple visits.


    Swimwear: Choose swimwear that dries quickly and resists fading from chlorine or salt water.


    Waterproof Jacket: A lightweight, packable rain jacket is essential during the rainy season.


    Layers: Despite the generally warm climate, a lightweight cardigan or jumper can be useful for cooler evenings or air-conditioned environments.

  • Best Footwear for Thailand

    A woman in a white dress is walking on the beach holding a pair of sandals.

    Sandals: Opt for versatile and durable sandals that are perfect for most occasions in Thailand.


    Comfortable Walking Shoes: Choose comfortable walking shoes suitable for exploring cities and walking on uneven paths.


    Trekking Footwear: If you plan on trekking in northern Thailand, sturdy hiking shoes or boots are essential.

  • Sun Protection whilst in Thailand

    A woman wearing a hat is sitting on a bench with her eyes closed.

    Hats: A wide-brimmed hat is crucial for protecting your face from the intense Thai sun.


    Sunglasses: Choose sunglasses with 100% UV protection and a durable design.


    Cover-ups: A convertible wrap or cover-up is incredibly versatile. It provides sun protection, a modesty layer for temple visits, and warmth during cool evenings or flights.

  • Essential Packing Items for Thailand

    A woman is applying sunscreen to her legs on the beach.

    Adapters: A universal adapter is crucial for keeping your devices charged. While available in Bangkok, it’s best to bring one, especially if you’re travelling to more remote areas. Look for energy-efficient models.


    Umbrella: A compact, sturdy umbrella is useful for both sun and rain protection.


    Reef-Safe Suncream: High SPF, reef-safe sunscreen is essential due to Thailand’s high UV index. Purchase this before you go, as local options may be limited and expensive. Look for eco-friendly, biodegradable formulas.


    Insect Repellent: Essential year-round, choose a formula that is effective against heat and sweat. Natural options with ingredients like citronella or eucalyptus oil are preferable.


    First-Aid Kit: Bring any specific medications you require, as they may be difficult to find locally. A basic first-aid kit should include motion-sickness medicine, bug spray, and any other personal health items.

  • Sustainable Travel Tips for Thailand

    A path in the middle of a lush green forest.

    Reusable Water Bottle: Thailand's heat makes staying hydrated essential. Bring a reusable water bottle to reduce plastic waste.


    Reusable Shopping Bags: These are handy for carrying your purchases and reducing plastic bag use.


    Eco-Friendly Travel Accessories: From bamboo toothbrushes to reusable straws, consider packing items that minimise your environmental impact.

Thailand’s Culture

Thailand’s vibrant culture is a tapestry woven from ancient traditions, colorful festivals, intricate arts and crafts, and cherished customs. Festivals like Songkran and Loi Krathong bring communities together in joyous celebrations, while traditional customs such as the wai gesture and respect for hierarchy underscore daily interactions. Thai arts and crafts, from delicate silk weaving to intricate woodcarvings and ornate lacquerware, reflect centuries of craftsmanship and spiritual reverence. Together, these elements form a rich cultural landscape that invites visitors to explore and appreciate Thailand’s unique heritage.

Thailand’s Festivals

Thailand's vibrant cultural tapestry is intricately woven with a deep reverence for festivals, which play a central role in the country's social fabric. Festivals in Thailand are not merely events but expressions of tradition, spirituality, and community bonding. From the exuberant water battles of Songkran heralding the Thai New Year to the serene candlelit floats of Loi Krathong honouring the water goddess, each festival is a vivid celebration steeped in history and belief. These festivities not only showcase Thailand's rich cultural heritage but also highlight the warmth and hospitality of its people, inviting travellers to immerse themselves in an unforgettable tapestry of sights, sounds, and spiritual rituals.

Here are five must-not-miss Thai festivals:

  • Songkran

    Two orange lanterns with chinese writing on them against a blue sky

    When: April


    Where: Celebrated nationwide; major events in Bangkok and Chiang Mai


    Description: Lasting three days, Songkran marks Thai New Year with spirited water fights that draw people from all over.

  • Loi Krathong

    A group of people are looking at candles floating in the water

    When: Full moon night in November


    Where: Celebrated throughout Thailand


    Description: Millions of candle lanterns are released into the sky to honour Phra Mae Khon, the water goddess, creating a mesmerising spectacle.

  • Phi Ta Khon (Ghost Festival)

    A person in a blue and gold costume is sitting on a bench.

    When: June


    Where: Dan Sai, Loei (500 kilometers north of Bangkok)


    Description: Among Thailand's liveliest festivals, participants don ghostly attire and vibrant coconut masks for energetic celebrations.

  • Tesagan Gin Je (Vegetarian Festival)

    A man is standing behind a cart with a yellow flag that says ' thailand ' on it

    When: October


    Where: Phuket


    Description: A deeply religious event featuring ceremonies and rituals, including acts of self-mortification like piercing with knives and blades.

  • Bun Bang Fai Rocket Festival

    A colorful statue of a dragon is sitting in front of a wooden house.

    When: May


    Where: Yasothon, Isaan


    Description: Celebrating the arrival of the rainy season, locals launch bamboo rockets into the sky, seeking to encourage plentiful rainfall from the rain god.

More about Thailand's Culture

  • Thailand’s Arts and Crafts

    A close up of a painting of waves on a wall.

    Discover the rich tapestry of traditional arts and crafts in Thailand, an integral part of the country’s cultural heritage dating back centuries. Known for their intricate designs, vibrant colors, and meticulous craftsmanship, Thai crafts encompass a wide array of disciplines.


    Among the most revered is woodcarving, where skilled artisans carve intricate sculptures and furniture adorned with religious motifs and scenes of everyday life. 


    Silk weaving, another cherished tradition, produces stunning fabrics used in traditional attire like sarongs and modern garments, showcasing elaborate patterns and designs.


    Pottery in Thailand is celebrated for its diverse forms, from functional vessels like bowls and vases to decorative pieces intricately adorned with unique patterns. Meanwhile, lacquerware artisans blend resin and colorants to create exquisite items such as jewelry boxes and trays, renowned for their durability and ornate detailing.


    These traditional arts not only reflect Thailand’s cultural depth but also serve as enduring symbols of craftsmanship and creativity. Whether as cherished gifts or as décor for homes, each piece offers a glimpse into Thailand’s rich artistic legacy, inviting you to explore and appreciate its vibrant cultural expressions. Discover the allure of Thai crafts and delve into a world where tradition meets timeless beauty.

  • Traditions and Customs for Thailand

    A boat is decorated with flowers and ribbons on the beach

    Understanding Thai cultural etiquette is essential for respectful and enriching travel experiences in Thailand. Similar to many Asian countries, Thailand places a significant emphasis on hierarchy and respect, with a concept of "losing face" being particularly sensitive. To ensure positive interactions with local Thais, it's beneficial to familiarise yourself with a few cultural customs.


    Firstly, greetings in Thailand typically involve a gesture called a wai, where you press your hands together in a prayer-like position and bow slightly. It's customary for the person of lower social status to initiate the wai, and high-ranking individuals like monks may not return the gesture. Avoiding physical contact, especially touching someone's head, and refraining from passing objects over people's heads are also important signs of respect.


    Feet hold a special significance as the lowest part of the body in Thai culture. It's considered disrespectful to point your feet towards others, show the soles of your feet, or have them higher than someone's head, especially in sacred places like Buddhist temples (wats) or Thai homes where shoes are typically removed.


    Maintaining a calm demeanour is valued in Thai society, as displays of anger or aggression can cause loss of face. Patience and a smile can go a long way in resolving any misunderstandings or negotiations, whether with taxi drivers or in everyday interactions.


    Regarding the Thai monarchy, utmost respect is expected. The national anthem plays twice daily, and Thais observe a moment of silence, ceasing all activity. It's essential to speak respectfully about the royal family and avoid any disrespectful behaviour towards their images or symbols, as it is a criminal offense.


    When visiting Buddhist temples, adhere to the dress code which typically requires conservative attire covering shoulders and knees. Sarongs or shawls can be useful to carry for covering up appropriately. Avoid loud behaviour, pointing, and mobile phone use within temple grounds, and never point your feet at Buddha images or people while seated.


    Navigating these cultural nuances not only shows respect but also enhances your overall travel experience in Thailand. If unsure about local customs, don't hesitate to seek guidance from a local guide or tour leader. By approaching interactions with mindfulness and respect, you'll cultivate meaningful connections and deeper appreciation for Thailand's rich cultural heritage.

Thailand’s Food

The basis of a Thai meal is rice, usually steamed although it can be made into noodles, while glutinous or sticky rice is preferred with some specialties. Accompanying the rice are main dishes featuring vegetables, meat, seafood, egg, fish and soup. Although Thais generally prefer hot, spicy food, not all dishes are so intense and there are grades of hotness as Thai food can be modulated to suit most tastes. Thailand is also the perfect place for a large choice of tropical fruits such as mangos, pineapple, bananas, longan, mangosteen, jackfruit, as well as the famous durian, dubbed ‘the fruit of the gods’ fruits very special smell and taste.

Weather

From November to February, the weather is dry, and temperature service charge is already not too hot (highs normally 80s F). During these winter months, the temperatures in the far north can drop during the evenings. 



From March to June, the heat returns, with temperatures soaring to over 100' during the day. However, there is rarely any rain during this time, and the humidity is low. 



Thailand's rainy season beginning toward the end of June. During this time, there is high humidity and daily thunderstorms. 



The Southern Thai beaches are faced with two weather systems. From October to April, the west coast is dry season, while January to September is dry in the gulf. 

  • Which major airlines fly to Thailand internationally?

    Major airlines include Thai Airways, Air France, Cathay Pacific, Lufthansa, Qantas, Singapore Airlines, and many more.


  • What domestic airlines operate within Thailand?

    Five domestic airlines currently operate: Thai Airways, Thai Air Asia, Bangkok Airways, Nok Air, and Thai Smile.


  • What are the main international airports in Thailand?

    Thailand's main international gateway is Suvarnabhumi Airport in Bangkok. Other airports serving international flights include Chiang Mai, Hat Yai, Koh Samui, Phuket, and Krabi.


  • How can I enter Thailand by land?

    Thailand shares borders with Myanmar, Laos, Cambodia, and Malaysia. Popular crossings include the Friendship Bridge from Laos and crossings from Myanmar at Tachileik and Kawthoung.


  • What procedures do I need to follow upon arrival in Thailand?

    All visitors must complete an entry/exit form and present it with their passport to customs and immigration officials. Visa information is available at the Visa counter upon arrival.


  • Are ATMs readily available in Thailand?

    ATMs for withdrawing Thai Baht are widely available in major airports, shopping malls, hotels, and provincial banks. There is a local fee for each withdrawal.


  • What is the recommended clothing for traveling in Thailand?

    Lightweight, breathable clothing in natural fabrics like cotton is best. Modest clothing is advised for visiting religious sites, and a light raincoat may be useful during the rainy season.


  • What health precautions should I take before traveling to Thailand?

    It is advisable to be vaccinated against diseases like typhoid, cholera, hepatitis A & B, tetanus, and polio. Yellow fever vaccination is required if arriving from certain countries.

  • What languages are spoken in Thailand?

    Thai is the official language, but English is widely spoken in major cities and tourist areas.

  • What currency is used in Thailand?

    The currency is the Thai Baht (THB). Banks and currency exchange outlets are available for exchanging money.

  • Do I need a visa to enter Thailand?

    Citizens of many countries can enter Thailand without a visa for up to 30 days. Longer stays require a tourist visa, which can be obtained beforehand.

  • What is the best time to visit Thailand?

    The best time is from November to February when the weather is cooler and drier. The rainy season is from June to October, with higher humidity.


Frequently Asked Questions for Thailand

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